Without their managers, artists will go through tough times gaining balance in the music industry. It’s like, behind every successful artist is a very strategic talent manager.
They always work behind the scenes so that the spotlight almost never gets to them; they do the most work. Afrobeats artist managers play a crucial role in the $2 billion industry. Without these strategic minds, stars like Burna Boy and Rema would find it much harder to break globally.
Here are seven Afrobeats artist managers in the booming Afrobeat music industry you should know. 
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1. Asa Asika (Davido’s manager)
Asa Asika is a powerhouse and co-founder of The Plug. He started his career working with his uncle, Obi Asika, at Storm 360. There, he worked with ELDee, NaetoC (his cousin), and became the talent manager of YQ.
He started StarGaze Management Company in 2013 and signed NaetoC, Boj, and Ayo Jay. He then founded The Plug Entertainment in 2017. Asa has been with Davido for years, helping turn him into a global superstar with massive tours, hit albums, and big brand moves.
2. Bose Ogulu (Burna Boy’s manager)
Bose Ogulu is Burna Boy’s mom and a respected force in the management game.
Her father, Benson Idonije, was a legendary afrobeats artist manager; he managed Fela Kuti’s manager. The apple does not fall far from the tree, indeed.
Before going full-time into talent management, Ogulu had a successful career as a translator for the Federation of West African Chambers of Commerce. She speaks English, French, German, and Italian fluently. Mama Burna ran a language school called Language Bridge, which organized cultural immersion trips for almost 2,000 young people. She also taught French at the University of Port Harcourt, her alma mater, before retiring in 2018.
Bose Ogulu is the mother who has guided Burna Boy to Grammy wins, huge international tours, and cultural impact with her excellent talent management skills and energy.
3. Sean Okeke (aka Super Sean – Rema’s manager)
Sean Okeke co-founded Jonzing World and helped craft Rema’s “Afro-rave” vibe.
Before the talent management business, Okeke worked in journalism. He founded a publication, Super Crush Magazine. His experience in journalism gives him an edge when it comes to storytelling and branding, which is evident in Rema’s music career. He also founded Super Sean Media, a multi-service company offering talent management, PR, and event curation.
As VP and Head of Operations at Jonzing World, Sean Okeke plays a crucial role in identifying and nurturing new talent like Ruger, while expanding the label’s global footprint. His leadership combines creative development with business structure, helping Nigerian artists break into international markets with sustained success.
4. Sunday Are & Jada Pollock (Wizkid’s managers)
Wizkid has the best of both worlds with his managers. Sunday Are brings deep Nigerian industry connections, while Jada Pollock handles the international side. Sunday Are has been like a father figure to the artist and has been loyal from his ‘up-and-coming’ days till now. As an Afrobeats artist manager, has managed top acts like Asa, Lagbaja, and Majek Fashek, and currently handles DJ Spinall and veteran actress Patience Ozokwor.
Jada Pollock is Wizkid’s long-term manager and the mother of three of his children. She has been instrumental in his international career success since 2017, handling his management behind the scenes, and is regarded as his partner. She previously managed artists like Chris Brown.
Together, they’ve kept Wizkid at the top with Grammy moments, massive collabs (hello, Drake & “Essence”), and sustained superstar status.
5. Wale Davies & Muyiwa Awoniyi (Tems’ managers)
Muyiwa Awoniyi (Donawon) is the strategist. Based in Lagos and founder of BSB Management, he’s known for spotting talent early and giving it structure. He already had a connection with Tems before her fame; instead of molding her, he leaned into her vision.
Wale Davies (Tec) brings the creative depth. As one-half of Show Dem Camp, he bridges music, film, and live culture. While Awoniyi handles the front-facing moves, Davies operates calmly behind the scenes, shaping the creative environment that lets Tems stay rooted in her artistry. Together, they built the framework for her to step into the spotlight.
6. Alexa Rae Perkins (Asake’s manager)
Alexa Rae Perkins is the strategic mind helping steer Asake’s rapid rise from street-pop breakout to global Afrobeats force. She operates mostly behind the scenes; she is known for excellent marketing skills. Her tight brand control, smart rollouts, and keeping Asake’s image cohesive should be studied. In an industry that often moves loud and fast, her approach is measured as less noise, more impact.
7. Elizabeth Sobowale (Adekunle Gold’s manager)
Elizabeth Sobowale is responsible for the jaw-dropping evolution of Adekunle Gold. With years of experience and even teaching music business, her influence extends beyond artist management into advocacy and education within the African music industry.
As an Afrobeats artist manager, she’s helped shape a career that moves with intention—balancing artistry with smart branding, global partnerships, and a clean, consistent image. Quiet but effective, her work shows in how seamlessly Adekunle Gold has grown from alternative darling to mainstream, international act.
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