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Founder’s Son Speaks About Rumoured Return of Okin Biscuits

Okin Industries says efforts to revive the iconic Okin biscuit brand are still ongoing, keeping alive hopes of its long-awaited return to Nigeria.

Fresh excitement over the possible return of Okin Biscuits, one of Nigeria’s most iconic food brands, has prompted a clarification from Shola Adesoye, son of the founder of Okin Industries Limited.

The clarification came after a Facebook post claiming that Okin Biscuits was back in production went viral. Accompanied by a redesigned wrapper, the post stirred excitement among thousands of Nigerians who grew up with the biscuit in the 1970s, 1980s and 1990s.

Responding to the speculation, Adesoye expressed appreciation for the enthusiasm shown by Nigerians but cautioned that the company has not yet announced a return to production.

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“Okin Biscuits Limited is grateful for the excitement and anticipation surrounding the return of our products to market,” he wrote.

He, however, explained that the company’s revamping and repositioning efforts are still underway and that no official announcement has been made regarding the resumption of operations or recruitment.

According to him, all information about the company’s comeback will be released through its authorised communication channels when preparations have been concluded.

Adesoye also addressed the redesigned wrapper circulating online, clarifying that it was not an official company design.

“This wrapper is not our design. This was posted by a creative on X, Oriola Basit, as a suggested design,” he said. His clarification is expected to temper public expectations while reassuring loyal consumers that plans to revive the famous brand are progressing.

For many Nigerians, Okin Biscuits is more than a biscuit. It is a cherished reminder of childhood, school break time, family shopping trips and simpler times.

The biscuit was produced by Okin Biscuits Limited, a subsidiary of Okin Industries Limited, one of Nigeria’s foremost indigenous manufacturing companies during the country’s post-independence industrial expansion.

The company was founded by the late Chief Michael Ade-Ojo Adesoye, an accomplished industrialist whose entrepreneurial vision helped demonstrate that Nigerian-owned manufacturing businesses could compete successfully with foreign brands. Under his leadership, Okin Industries diversified its operations while Okin Biscuits became one of the company’s flagship products.

At its peak, the brand enjoyed a loyal following across Nigeria, becoming a staple in homes, schools and neighbourhood shops. Its familiar packaging and distinctive flavour made it one of the country’s most recognisable biscuit brands, standing shoulder to shoulder with other household names of the era.

Like many indigenous manufacturers, however, Okin Industries eventually struggled against a combination of economic headwinds, rising production costs, infrastructural challenges and an increasingly difficult operating environment. Production ceased, but the emotional connection Nigerians had with the brand never disappeared.

Over the years, every rumour of Okin’s return has generated waves of excitement on social media, where thousands of Nigerians reminisce about their favourite childhood biscuit and express hope that it will one day return to supermarket shelves.

The latest clarification from Adesoye suggests that the wait is not over yet. But it also confirms that work is continuing behind the scenes to reposition the company.

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