DStv is rolling out new features aimed at making its service easier to access and more affordable, especially for households under financial pressure.
This means the primary owner of the account can split the cost with someone else, just like people do with Netflix. This will take effect in Nigeria and South Africa. 
“What matters now is how DStv fits into people’s lives month after month,” said Willington Ngwepe, CEO of MultiChoice, the broadcasting service licensee.
“We want customers to have options that make it easier to stay connected, even when budgets are tight.”
The updates come after MultiChoice faced a decline in subscribers over the past two financial years. DStv lost close to 2.8 million active subscribers which includes 1.2 million in 2025 alone. As a result, there was an 8% decrease in 2024.
What’s New With DStv?
The newly introduced feature is intended to lower the cost of the service, especially for families and individuals who wish to enjoy DStv without having to pay the full price.
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In addition, DStv is upgrading its entry-level Access package by adding three new channels at no extra cost: Trace Ngoma, Trace Gospel, and WWE. The newly announced changes are part of efforts to provide more value to subscribers while also keeping subscription costs low.
DStv has been running a series of promotions and package upgrades over the past few months. According to them, these promotions increased their number of subscribers in November and December, showing that the new measures are making viewers stay connected.
DStv is trying to position itself as a service that adapts to the changing needs of its subscribers, but viewers are asking for a ‘spend as you use’ feature instead of the split feature announced.
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