Nollywood actress and filmmaker Toyin Abraham has faced criticism on social media after revisiting her TikTok promotional campaign for Oversabi Aunty. Her post came shortly after colleague Funke Akindele announced a partnership with Facebook to promote her forthcoming film, The Four: No One Fights Alone.
NBG Africa reported that Akindele announced partnership with Facebook on Thursday, October 29, 2026, saying she would use the platform to connect with audiences ahead of the film’s cinema release on December 11. The collaboration will give fans access to exclusive behind-the-scenes content, premiere preparations, film looks and other updates.
Following the announcement, Abraham drew attention to her own promotional campaign for Oversabi Aunty, recalling her collaboration with TikTok to market the film. However, the timing of her post did not sit well with some social media users. They questioned why she chose to revisit the campaign shortly after Akindele’s announcement. 
Some critics interpreted the throwback as an attempt to invite comparisons between the filmmakers’ promotional strategies. The reaction has once again placed their professional activities under public scrutiny.
Funke Akindele and Toyin Abraham’s Marketing Strategies Compared
The reactions reflect how closely audiences compare the two actresses. The scrutiny extends beyond their films and box-office performances to the strategies they use to promote their projects.
For Akindele, the Facebook partnership offers another opportunity to build anticipation for a major cinema release. It also allows her to use a global social media platform to reach potential viewers.
Abraham’s earlier TikTok collaboration, meanwhile, highlights how filmmakers increasingly use digital platforms to reach audiences. These strategies allow them to go beyond traditional trailers and promotional interviews.
READ ALSO: Toyin Abraham Explains Why She Stepped Back From Lagos APC Campaign Council
Social Media Debate Reignites Comparisons
The debate also raises questions about how audiences interpret promotional activities in Nollywood. Two successful filmmakers like the case of Funke Akindele and Toyin Abraham can adopt similar digital marketing strategies yet receive different reactions.
In this case, the timing of Abraham’s throwback became a major talking point. Some users viewed it as an invitation to compare the actresses, while others focused on the wider conversation about film promotion.
The episode has therefore reignited discussions about originality, timing and the intense comparisons surrounding both actresses’ careers.
With The Four: No One Fights Alone scheduled for December 11, the latest reaction shows how quickly a marketing announcement can spark debate among rival fan bases
Read some of their reactions below:
READ MORE: Why Don’t Funke Akindele and Toyin Abraham Like Each Other?
Story written by Aramide Okunboh, edited by Sola Sanusi.
About The Author
