See 50 Most-Loved and Used Brands in Africa

Which brands and companies does the continent of Africa love? GeoPoll, a lead research partner for the Brand Africa 100, revealed Africa’s Best Brands rankings in 2025 at Africa Hall in Addis Ababa. 

The Brand Africa 100 study is popular because it is the most extensive consumer brand survey on the continent, covering 31 countries and accounting for over 85% of Africa’s population and GDP. It is conducted independently; the survey’s mobile-based data collection is led by GeoPoll in collaboration with Kantar and regional partners.

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Despite a growing optimism in Africa’s potential, with 68% of respondents believing in the continent—an increase from 64% in 2024—the rankings indicate a troubling decline in loyalty towards African brands. 

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Key Findings

Nike has retained its position as the most admired brand in Africa for the eighth consecutive year.

MTN is the top African brand overall, for its contributions to societal and environmental well-being.

Additionally, Dangote received a Lifetime Achievement Award and was inducted into the inaugural Brand Africa Hall of Fame, alongside brands such as MTN, M-Pesa, Ethiopian Airlines, and Brand South Africa.

In the clothing sector, Bathu is the most admired brand, while Standard Bank is recognized as the premier brand in financial services.

Here are the most loved brands in Africa:

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