Khaby Lame, a Senegalese-Italian creator known for his silent reactions to complicated life hacks, has transformed his online fame into a billion dollar business model.
He rose to fame during the 2020 Covid pandemic when his silent videos went viral but now Khaby is now the most followed TikToker globally with 160 million followers; he has transformed his internet fame into a deal worth nearly $1 billion. 
What’s in Khaby Lame’s Shiny New Deal?
He owned 49% of his primary operating company, Step Distinctive Limited, which he has now sold in an all-stock transaction valued between $900 million and $975 million to Rich Sparkle Holdings.
They will now take over commercial control for the next three years, managing Lame’s e-commerce ventures, TikTok Shop, brand partnerships, and a digital AI twin that will enable the licensing of his likeness for commercial purposes.
This acquisition allows Khaby to maintain a controlling stake in his brand. This is definitely a shift from quick influencer deals to a focus on long-term growth through structured partnerships and product offerings.
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The deal aims to leverage Khaby’s global appeal, particularly in regions like the US, the Middle East, and Southeast Asia, to potentially generate over $4 billion annually in live-commerce sales.
The operation streamlines processes by integrating livestreams, shopping, and fulfilment and using AI to enhance content distribution.
Unlike conventional influencer networks that merely pair brands with influencers, this model functions like a platform, with a dedicated livestream commerce company in charge of the entire process, from content planning to product shipment and customer service management.
It’s amazing how a skit maker is now a billionaire (almost).
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