If you follow Nigerian social media at all, you probably know her face before you know her name. Eniola Fagbemi, widely known as Sisi Alagbo, built her following through her herbal product business, promoting traditional remedies and showcasing her grandmother’s agbo enterprise to audiences across Facebook and TikTok.
She had nearly 400,000 followers and a loyal customer base. She was one of those social media personalities who felt genuinely accessible, the kind of person you could imagine actually knowing.
This week, that platform became the thing she was running from. 
What Happened
A video involving Sisi Alagbo, her husband Adesola Hakeem, and another woman surfaced online on Monday and spread rapidly across social media platforms. The video began trending widely on Tuesday, drawing widespread reactions from social media users.
By Wednesday, the comments had piled up to the point where she could no longer stay quiet.
In a Facebook post on Wednesday, Sisi Alagbo admitted fault and expressed regret over the incident. “I own my mistakes, and I apologise with all sincerity for the video circulating online,” she wrote. “I am deeply sorry to everyone who felt disappointed in me.”
However, the apology did not stop there. She revealed that the backlash had taken a serious emotional toll on her, affecting her daily life and wellbeing. “I am already passing through a lot. I can’t eat or sleep for days. Even sleeping medicines aren’t working for me any longer,” she said.
“Please forgive me. I don’t want to injure myself. It’s only the little strength I have,” she wrote.
The Context the Internet Also Remembered
The scandal did not land on a blank slate. Nigerian social media users quickly circulated background information about Sisi Alagbo that preceded this week’s events entirely.
According to widely shared posts on X, she had previously trended after marrying a man who already had a wife, a wedding reportedly held without informing the first wife. Those posts resurfaced this week alongside the leaked video, with many users framing the current situation as consequence catching up with a person they had long viewed unfavourably.
She had also previously gained wider visibility after a viral moment during the 2025 Africa Cup of Nations in Morocco, where footage showed her kneeling to greet Super Eagles striker Victor Osimhen. The gesture sparked mixed reactions online. She defended it at the time as a sign of cultural respect, describing Osimhen as a highly accomplished figure.
That clip made her famous to a broader audience. This week’s clip made her infamous for the same one.
What the Reaction Looks Like
The response online split in two directions almost immediately. One side condemned the video and questioned her character, with some users explicitly saying the situation was the result of her own choices. The other side pointed to the very real distress in her words: a woman saying she cannot eat, cannot sleep, and is afraid of what she might do to herself.
Her Facebook and TikTok pages remain active. Beyond the initial apology, she has not addressed the video further. What is clear is that the video continues to travel through private channels on Nigerian social media, watched by many who would not describe themselves as doing anything wrong. And at the centre of it is a woman who built her livelihood on the premise that she understood desire, who now finds that same premise being used by the public that once celebrated her.
Her husband, Adesola, a licenced civil engineer who has appeared in promotional videos for her herbal business, offered no detailed public statement.
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The Bigger Conversation
There is a line between accountability and cruelty, and Nigerian social media does not always know where it is. Sisi Alagbo made choices that are now public. She has owned them. But she also said clearly that she is not okay and that the pressure has pushed her somewhere dark.
Whatever your opinion of what she did, a person telling the public they are afraid of harming themselves is not a punchline. It is a warning sign. And the people forwarding that video through WhatsApp groups right now are part of what put her there.
The internet that built her following also knows how to take it apart. Whether it gives her the space to rebuild is the question only time will answer.
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