A small provisions store owner in Lagos has been served a lawsuit by Bon Bread for allegedly defaming the company.
She posted an Instagram video highlighting a loaf of bread that stayed on her shelf for two full months. The bread didn’t go stale, moldy, or lose its fresh smell and texture.
The Viral Video She Made
A few days ago, the woman shared a video expressing concern. She showed the bread, explaining it still looked, smelled, and felt completely fresh after two months. 
She explained that normally, bread that doesn’t get sold gets replaced by the suppliers after two days. She warned viewers, especially bread lovers, to be cautious about what preservatives or chemicals might be in such long-lasting commercial bread.
In the video, she was cautious and made sure she did not mention any bakery’s name. She did not show any logo or part of the packaging that could clearly identify the brand. The video went viral like wildfire. Nigerians flooded the comments with shock and jokes about the bread.
Some even tried guessing names of different brands, while others made calls for NAFDAC to investigate food safety standards.
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Bon Bread Responds With a Lawsuit
In a follow-up video, she reported that Bon Bread sent her a direct message and voice note on Instagram identifying the bread loaf as theirs. They also put a direct call through to her.
They demanded she take down the video and claimed it was damaging their reputation and causing sales losses. When she refused, insisting she never mentioned or targeted them, they served her with a ₦50 million defamation lawsuit.
The company claims the video led to financial harm. Netizens argue this looks like corporate bullying—using legal muscle to silence a small retailer raising legitimate consumer questions instead of addressing public concerns head-on.
Bon Bread also posted a statement on its Instagram page addressing the video. In the statement, they strongly dispute the claims, stating the video creator directly linked the product to their brand and spread misinformation.
They also added that they use only NAFDAC-approved preservatives with no harmful or unauthorized additives. The company noted that they are open to independent laboratory testing by anyone.
The statement included a list of commitments to their consumers, including a full internal investigation, necessary improvements, and sharing behind-the-scenes videos of their natural baking process.
The company, which has been operating since 2006, says it remains committed to earning public trust.
In a country where food safety matters to every household, silence and lawsuits won’t build trust; open dialogue and proper regulation will. The story is just unfolding.
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