Google has released its 2025 Year in Search report, and the data reveals exactly what Nigerians cared about, questioned, streamed, mourned, and celebrated throughout the year.
It was a mix of viral slangs, political headlines to Nollywood hits and global crises. 2025 proved Nigerians were more curious than ever.
Below is a breakdown of the biggest trending topics, personalities, questions, and entertainment Nigerians Googled in 2025. 
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1. Viral Slangs: Labubu & Achalugo
The No. 1 trending question in Nigeria this year was: “What is Labubu?”
Another breakout trend was “Achalugo meaning”, driven by the popularity of the YouTube hit film Love in Every Word, which also became Nigeria’s most searched movie of 2025.
2. Senator Natasha Akpoti: Nigeria’s Most Searched Personality of 2025
On the political front, Senator Natasha Akpoti-Uduaghan emerged as the most searched Nigerian personality of the year. This shows how closely Nigerians followed political developments, scandals, reforms, and public conversations.
3. Deaths That Shocked the Nation
A number of high-profile deaths triggered huge search spikes like:
- Former President Muhammadu Buhari
- Former Super Eagles goalkeeper Peter Rufai
- Pope Francis
- Charlie Kirk
Many Nigerians revisited key moments from Buhari’s presidency, celebrated Rufai’s legacy, and followed global tributes for the late Pope.
4. Nollywood, Music & Streaming
Most Searched Series: To Kill a Monkey
Directed by Kemi Adetiba, the series became a cultural moment, propelling her into the list of top-searched entertainment personalities.
Top Songs Nigerians Googled
- Oluwatosin (Jesus Is Enough) – Tkeyz ft. Steve Hills
- Joy is Coming – Fido
- With You – Davido ft. Omah Lay
Most Searched Lyrics
Davido, Simi, Seyi Vibez, and XXXTentacion topped the lyrics category.
5. Big Global Events Nigerians Tracked
Despite heavy local engagement, Nigerians also paid close attention to major world events like:
- Israel–Iran War
- US Elections
- The death of Pope Francis
- Global entertainment icons and athletes like Aaron Pierre and Tyler Perry.
6. Tech & Devices
The most searched devices reflect Nigeria’s growing tech consumer culture:
- iPhone 17
- Tecno Pop 10
- Redmi 14C / 15C
- Infinix Note 50 Pro
Apple, Tecno, Redmi, and Infinix dominated device curiosity, reaffirming their hold on the Nigerian market.
7. What Nigerians Wanted to Cook This Year
Surprisingly, Nigerians were adventurous with their recipe searches:
- Pornstar Martini recipe (a global cocktail trend)
- Ginger Shot recipe (wellness trend)
- Chin chin recipe (a classic favorite)
- Lasagna, Hummus, Chinese Rice, Asun Rice
8. Top Questions Nigerians Asked Google in 2025
Beyond Labubu, Nigerians asked:
- Who is Charlie Kirk?
- Who is Seyi Vodi?
- Who is the new pope?
- What is state of emergency?
- Who is the biggest streamer in Africa?
9. Sports Personalities That Captured Attention
Top-searched athletes included:
- Viktor Gyökeres
- Alejandro Garnacho
- Xavi Simons
- João Pedro
- Eberechi Eze
This list shows Nigerian football lovers stay plugged into both local and international leagues.
In all, Nigeria’s 2025 Google searches reveal a nation that is informed, expressive, and connected to both local culture and global events.
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