If you’ve been on TikTok, you’ve probably heard the song ‘Joy’ by Juma Jux and Diamond Platnumz. The song has repetitive chants of ‘Ikweji’ (we do not know the meaning. Joy in Swahili is Faraha so this may just be a made up word by Juma) and a very eclectic dance step that involves a lot of leg kicking.
Juma Jux released a dance tutorial with Diamond. If check the comment section, you will have a good laugh.
Many are saying they are only listening to the song because he is their in-law—because he married daughter of Nigerian Actress, Iyabo Ojo, Priscilla. There are comments like ‘I will ikweji once, and I will ikweji right. Others are commenting on his bell-shaped jeans trousers and have even nicknamed them the ‘ikweji’ jeans. Many people are either commenting that they want to buy the Ikweji jeans or that they are selling them, and many others are recreating a video of him dancing. 
The funny thing is no PR is bad PR. So whether they are talking about how good or bad the song is, they are actively spreading the news about the song by their comments and recreations of the video. Even Priscy is now called Mrs Ikweji, and she’s been retweeting these viral recreations.
ALSO READ: Juma Jux and Priscilla Ojo’s New Kenyan Mansion Has 5 Things We Can’t Stop Talking About
What started as a dance tutorial has become a viral trend in Nigeria, blending music with humour. Whether this trend stems from genuine support for their new in-law or playful mockery of his style, the visibility of the “ikweji” brand is undeniable. Juma Jux is rapidly gaining popularity in Nigeria, and once Nigerians love you, you are basically on the fast track to success.
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