Influencer, Reality TV star and two-time Big Brother Naija finalist Cross Ikechukwu Okonkwo (popularly known as Crossdaboss) has taken to social media with a business proposal that has got people talking.
Unlike the typical influencer brand deal, Cross said he has an idea: he is looking for an investor or entity willing to commit $10 million to a new, undisclosed venture.
The Terms of the Cross’ Business Proposal
The primary conditions of the proposal include: 
- Capital Requirement: A $10 million upfront investment.
- Equity Stake: The investor receives 30% ownership of the company “forever”.
- The Payback: A 10-year timeline to return the initial capital, with the option for additional profit.
- Management Style: A strictly “hands-off” approach. Cross specifies that the investor will not be involved in operations, though this remains “dependent on the relationship”.
- Credentials: A requirement for “faith” in his ability to scale the project.
ALSO READ: 7 Ex-Big Brother Naija Housemates with Successful Businesses
Is This a Good Pitch?
Is this a good pitch, or perhaps humorous social media content?
For a traditional venture capitalist, a $10 million seed round for an undisclosed idea is a massive risk. However, Cross is banking on his credibility as a Big Brother Naija finalist to back his claim up.
Cross is looking for a partner who trusts his celebrity leverage and integrity with no actual workings of successful business ventures he has managed.
The “hands-off” clause is even more alarming because most investors at this level provide technical assistance, networking and not just money.
The lines between celebrity and CEO are blurring, and many BBN alumni have gone on to become successful businesspeople. Maybe a diehard fan of his will ignore the clause and have faith in him. Whether a suitor will “hit him up and dance” remains to be seen.
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