Gone are the days of YouTube tutorials, those days when we watched YouTube tutorials to know how to apply makeup properly. These days, TikTok is the go-to platform for all things.
There’s a high chance that the brown-skinned makeup influencer you love who lives in the United Kingdom or the United States is from Africa. These women have mastered the art and technique of flawless makeup.
1. Uche Natori (@uchjn)
Uche is the makeup “IT girl” living in London. She’s the queen of filter-like, glowing, dewy makeup. Uche shares her lifestyle and beauty content across her social media platforms and she has collaborated with many international makeup brands. She’s so good at makeup, makeup artists learn from her. 
Instagram followers: 701,000
TikTok followers – 1.1 M
2. Golloria (@golloria)
Golloria George is a 24-year-old Sudanese-American beauty influencer celebrated for her “Darkest Shade” series, in which she evaluates the darkest complexion products from different brands.
In April 2024, she became popular for criticising the brand Youthforia, likening their “shade 600” to black face paint, which she called “tar in a bottle.” The company ended up closing down in 2025.
After this viral moment, she has collaborated with international brands to assist in formulating their products.
Instagram Followers – 1.1 M
TikTok Followers – 3.3 M
3. Ale Jay (@alejayofficial)
Ale Jay is a beauty content creator from Kenya, raised in North Carolina, who focuses on inclusive beauty and makeup techniques for brown and dark skin, as well as makeup hacks and tips on her social media. She has worked with some of the world’s biggest brands, like Rare Beauty and Huda Beauty.
TikTok Followers – 845,4000
Instagram Followers- 587,000
4. Aba Asante (@abakasante)
Aba Asante, a 21-year-old Ghanaian-American Gen Z content creator, makes humourous and occasionally chaotic videos focused on makeup, beauty trends, and fashion. She describes makeup as her “safe space,” an important part of her life that has contributed to her confidence and sense of control as she grew up.
Instagram Followers – 256,000
TikTok Followers – 6.6 M
5. Eniola Popoola (@enigivensunday)
Eniola Popoola is a lifestyle content creator from Nigeria living in the US. Although she studied law and worked in a big law firm, she decided to leave that career behind and pursue full-time lifestyle content creation. She shares fashion, beauty, and lifestyle tips with her followers.
Instagram Followers – 412,000
TikTok Followers – 672,5000
6. Jackie Asamoah (née Aina) (@jackieaina)
Jackie was one of the first African/African-American content creators to break into the beauty industry in the US. She is known for her candid and honest advice and was one of the first content creators to advocate for inclusive makeup and skincare for people of colour. She co-founded her own company, Forvr Mood, a fragrance company, with her husband.
Instagram followers – 2 M
TikTok followers- 3.4 M
7. Marvella (@_marvella___)
Marvella Akiojano is a makeup and lifestyle influencer from Nigeria living in the US who founded her own company, Marviano Cosmetics. The brand sells lip liners and lip gloss to women of colour. She also posts makeup tutorials and lifestyle vlogs.
Instagram followers – 392,000
TikTok followers – 1.1M
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