Africa’s tourism sector is booming, with international arrivals reaching new heights across the continent. Here’s your complete guide to the most visited destinations.
Tourism in Africa continues its impressive upward trajectory, with millions of travellers discovering the continent’s extraordinary diversity, from ancient civilizations and pristine beaches to world-class wildlife safaris and vibrant cultural experiences. Africa recorded remarkable growth in international arrivals, solidifying its position as an increasingly attractive global destination.
Regional Tourism Patterns
North African countries continue to dominate visitor numbers, benefiting from proximity to Europe, well-established tourism infrastructure, and iconic historical attractions. Meanwhile, East and Southern African nations have carved out their niche as premier safari and eco-tourism destinations, appealing to nature lovers and adventure travelers worldwide. 
The Top 10 Most Visited African Countries in 2024
1. Morocco – 17.4 Million Tourists
Morocco claimed the top spot in African tourism for 2024, welcoming an impressive 17.4 million international visitors. The North African kingdom’s magnetic appeal lies in its perfect blend of ancient and modern: bustling souks in Marrakech, the blue-washed streets of Chefchaouen, Saharan desert adventures, and sophisticated coastal cities like Casablanca. Its strategic location just across the Mediterranean from Europe, coupled with rich Berber and Arab heritage, makes it an accessible yet exotic destination.
2. Egypt – 15.7 Million Tourists
Egypt secured second place with 15.7 million visitors, maintaining its status as one of the world’s most iconic destinations. The timeless allure of the Pyramids of Giza, the treasures of Tutankhamun, and the Valley of the Kings continue to captivate history enthusiasts. Beyond ancient wonders, the country offers luxurious Nile River cruises, vibrant Cairo experiences, and Red Sea resort towns like Sharm el-Sheikh and Hurghada, which attract divers and beach lovers year-round.
3. Tunisia – 10.25 Million Tourists
Tunisia attracted 10.25 million tourists in 2024, benefiting from its Mediterranean coastline, well-preserved Roman ruins, and French-influenced culture. Visitors flock to the ancient city of Carthage, the amphitheater of El Djem, the Star Wars filming locations in the Sahara, and the charming seaside town of Sidi Bou Said. Tunisia’s competitive pricing and proximity to Europe make it particularly popular with European sunseekers.
4. South Africa – 8.92 Million Tourists
South Africa drew 8.92 million visitors, offering what many consider the continent’s most diverse tourism package. Cape Town consistently ranks among the world’s most beautiful cities, with Table Mountain, stunning beaches, and the nearby Winelands. The country’s safari experiences in Kruger National Park rival any in Africa, while Johannesburg provides urban energy and historical significance through sites like Soweto and the Apartheid Museum.
5. Algeria – 3.5 Million Tourists
Algeria emerged as a rising star with 3.5 million tourists in 2024. The largest country in Africa offers dramatic Saharan landscapes, seven UNESCO World Heritage Sites including the ancient Roman ruins of Timgad and Djémila, and the unique M’zab Valley architecture. As Algeria has opened up to international tourism in recent years, adventurous travelers are discovering its untapped potential.
6. Kenya – 2.4 Million Tourists
Kenya attracted 2.4 million visitors, cementing its reputation as East Africa’s safari capital. The annual wildebeest migration in the Maasai Mara remains one of nature’s greatest spectacles, while Amboseli National Park offers elephant encounters against the backdrop of Mount Kilimanjaro. Kenya’s Indian Ocean coastline, particularly around Mombasa and Diani Beach, provides a perfect complement to bush experiences, while Nairobi serves as a vibrant urban gateway.
7. Tanzania – 2.14 Million Tourists
Tanzania welcomed 2.14 million tourists, drawn primarily by the legendary Serengeti National Park and Africa’s highest peak, Mount Kilimanjaro. The country also boasts the stunning Ngorongoro Crater, a natural wonder teeming with wildlife, and the exotic spice island of Zanzibar, where pristine beaches meet Swahili culture and history. Tanzania’s commitment to conservation and community-based tourism has enhanced its appeal among conscious travelers.
8. Zimbabwe – 1.55 Million Tourists
Zimbabwe attracted 1.55 million visitors in 2024, with Victoria Falls—one of the Seven Natural Wonders of the World—as its star attraction. The thundering cascade on the Zambezi River offers adventure activities from white-water rafting to bungee jumping. Beyond the falls, Zimbabwe’s national parks, including Hwange and Mana Pools, provide exceptional wildlife viewing, while the ancient stone ruins of Great Zimbabwe offer historical depth.
9. Mauritius – 1.382 Million Tourists
The island nation of Mauritius welcomed 1.382 million tourists, maintaining its position as Africa’s premier luxury island destination. Located in the Indian Ocean, Mauritius offers powder-white beaches, crystal-clear lagoons, world-class resorts, and unique cultural fusion reflecting its Indian, African, French, and Chinese heritage. Activities range from snorkeling and diving to hiking in Black River Gorges National Park.
10. Uganda – 1.372 Million Tourists
Uganda rounded out the top ten with 1.372 million visitors, earning its reputation as the “Pearl of Africa.” The country’s biggest draw is mountain gorilla trekking in Bwindi Impenetrable Forest and Mgahinga National Park—a once-in-a-lifetime wildlife experience. Uganda also offers chimpanzee tracking, Nile River adventures at Jinja, and the scenic beauty of the Rwenzori Mountains and numerous national parks focused on sustainable eco-tourism.
What These Numbers Mean for Africa’s Future
These tourism figures demonstrate Africa’s growing competitiveness in the global travel market. This growth translates into significant economic benefits: job creation, infrastructure development, foreign exchange earnings, and investment in conservation efforts.
For travelers, these numbers indicate improving tourism experiences, better facilities, and more competitive pricing as destinations compete for visitors. For investors and policymakers, the data highlights opportunities in hospitality, transportation, and tourism-related services.
Planning Your African Adventure
Whether you’re drawn to the historical treasures of North Africa, the wildlife spectacles of the savannah, the pristine beaches of island nations, or the cultural richness found throughout the continent, Africa’s top tourism destinations in 2024 offer something for every type of traveler.
The steady growth in visitor numbers reflects not just Africa’s natural and cultural assets, but also the continent’s increasing readiness to welcome the world. As infrastructure continues to improve and new destinations emerge, Africa’s tourism story is just beginning to unfold.
Based on 2024 international tourist arrival data highlighting Africa’s most visited destinations and emerging tourism trends across the continent.
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