It was during the COVID pandemic that Elsa Majimbo became a viral sensation. We were all locked up at home and all we had to do was scroll through social media looking for entertainment, and it was then a 18-year-old journalism student from Nairobi, Kenya, gained worldwide fame. Elsa was known for leaning on a pillow, eating chips, wearing sunglasses sometimes, and giving very funny quips.
In a video on Twitter with the caption, “When I find R100 in trousers I haven’t worn in 2 months,” she said, “It’s just so hard to be happy when everybody is below you. The true question is not how I became famous. Rather, how I became rich.”
So Elsa was funny. Quite funny, and we were bored. That began her meteoric rise, which also coincided with the rise of influencer marketing and content creators, and so many brands began to co-sign her: Fenty, Valentino, Netflix, Mac Cosmetics, and many others. She also got co-signed by many famous people including Lupita Nyong’o and, most importantly, Naomi Campbell. Take note of Naomi Campbell, because this relationship was her rise and also the beginning of her falloff. 
Naomi became very close to Elsa while she was shooting her reality TV in Kenya. Elsa was in many episodes of Naomi’s reality TV show. Their relationship was going smoothly until Elsa claimed that Naomi was taking credit for her success and was upset she was shooting a documentary withour her, and then she became blacklisted from the industry. She said all this and more in a now-deleted rant on Twitter. She also claimed that the falling out with Naomi made her addicted to alcohol and sent her to a bad place.
But Elsa’s content format had changed; she wanted to move from a relatable queen to an aspirational queen, but she didn’t have the range for that transformation and became cringe.
Now living in Los Angeles, Elsa’s content changed to her decked in bangles and necklaces, being scantily dressed while creaming her body with body oil. She spoke about being rich, famous, and going on dates with many powerful men. Self-confidence, maybe, but a far cry from what made her famous.
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After years of that kind of cringe content, with people saying they miss the old Elsa, she released chip-eating content recently and everyone is saying she is ‘reheating her own nachos’ and the world has gone past all of that. The crowd can never be satisfied.
Elsa is a young woman who is probably trying to figure out who she is; fame can be lucrative, but it’s also a powerful drug. I don’t suppose Elsa will stop creating content, though her plan is to be a movie director, but she will probably never be as widely loved as she used to be.
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