When Anita Natacha Akide, popularly known as Tacha, walked into the Big Brother Naija Pepper Dem house in 2019, she quickly became one of the most talked-about contestants of the season. Whether people loved her confidence or criticised her blunt personality, one thing was clear: she knew how to command attention.
Her time on the reality show ended abruptly following a disqualification just weeks before the finale. For many reality TV contestants, that could have been the end of the spotlight. But for Tacha, it became the beginning of something else.
In the years that followed, she transformed the visibility that came from BBNaija into a personal brand that stretched far beyond television. Rather than relying solely on endorsements and social media influencing, she gradually expanded into entrepreneurship, launching businesses across the fashion, beauty, and lifestyle sectors. 
Here are some of the businesses Tacha has built since her BBNaija journey.
1. NLNT89
One of Tacha’s earliest business moves was NLNT89, a fashion and lifestyle brand built around her popular phrase, “No Leave, No Transfer.”
The phrase followed her from the BBNaija house and became part of her fan identity, so turning it into a brand made sense. It gave her supporters something they could wear, buy, and connect with beyond social media arguments.
NLNT89 showed Tacha understood her audience early. She knew her fanbase was not just watching her; they were emotionally invested in her image, confidence, and story.
2. Everything Tacha Logistics
Tacha also entered the logistics business with Everything Tacha Logistics, also known as ET Logistics.
This was one of her more practical moves. Logistics is not glamorous; it is not red-carpet work. It requires riders, dispatch coordination, customer service, timing, fuel, maintenance, and patience. Many celebrities prefer businesses that match beauty, fashion, or lifestyle. Tacha tried something more service-based.
Unlike beauty and fashion, logistics is the kind of business that runs on coordination, timing, customer satisfaction, and consistency. It was a different direction from what many expected and showed a willingness to explore industries beyond her public image.
4. Tacha Beauty HQ
Beauty has always fitted Tacha’s brand. Before BBNaija, she was already linked to makeup and beauty work. So, Tacha Beauty HQ did not feel random. It felt like a return to something she loved and understood before fame became bigger.
Her beauty brand gained more attention after her Guinness World Record beauty project. Tacha pushed herself into a space where beauty, visibility, and ambition met. For her, beauty is not just makeup; it is branding, it is confidence, it is business.
5. Tacha Beauty Festival
The Tacha Beauty Festival took her beauty brand beyond normal online promotion.
Instead of only selling products or posting makeup content, she created an event around beauty. The festival helped position her as more than a beauty influencer; it placed her closer to the business and experience side of the beauty industry.
This kind of move matters because events give brands memory. People do not only see the name online; they experience it.
6. Her Tricycle Business
Tacha has also invested in transport through her tricycle business managed by Enviable Transport. What started as a three-tricycle business has now expanded into a 15-tricycle business.
This investment has helped her earn money from the comfort of her home because the money is delivered to her account after every trip. It is a real street-level business with daily income potential. Not every investment has to look like Instagram.
Tacha’s business journey has not followed one pattern. She has tried fashion, logistics, beauty, transport, and even created events. Some moves may have worked better than others, and some may have changed over time. But the main thing is clear: Tacha did not treat BBNaija fame as the final prize.
She used it as a starting point.
Many reality TV stars leave the house and depend mostly on endorsements. Tacha has done brand deals too, but she has also tried to build businesses with her own name attached.
ALSO READ: Tolani Baj: Every Business Venture She Has Launched Since BBNaija
About The Author
