The internet has found its newest debate, and this time, it involves wigs and the Holy Spirit. A viral video shows a lady explaining that she was divinely inspired to create a Christian-based wig collection named after biblical women like Esther and Ruth.
According to her, Wigvon is made for Christian women but also Muslims and non-believers alike. As expected, people have opinions.
“Is Everything Now Holy Spirit-Inspired?”
A wave of sarcastic reactions followed, with many questioning whether the Holy Spirit is now involved in hair entrepreneurship. Others argued that attaching divine inspiration to a commercial product feels unnecessary. ” Lmfaooo, she is so unserious. Like, just sell your wigs and move. No need to package it into what it’s not. How does naming the wig Esther equal having the consciousness of Christ in a wig??,” one user commented. 
Another commented, “If you want to form a Christian hair brand so bad, why not something that gives women confidence in their natural hair? Doing this with a synthetic borrowed wig is straight up hilarious. Build confidence in your God-given hair, lmao.”
Others talked about how ridiculous it is for people to use the Holy Spirit as a cover for everything.
“What kind of marketing strategy is this, abeg? Aunty, sell your wing, abeg. No dey use the Bible dey do PR,” a user commented.
Surprisingly, the internet doesn’t seem divided on this one. Unlike most viral videos that split people into Team Support and Team Drag, this conversation has leaned heavily in one direction, with a lot of people asking her to be serious. For many people, it’s not even about the wigs. It’s about the language. Nigerians are used to hearing “God did it” in testimonies about job offers, and even exam results.
But when does the Holy Spirit enter the wig chat? That’s where some people seem to draw the line. Especially since many Holy Spirit-inspired brands have been popping up recently, why does the brand market to Muslims and non-believers too if it’s Christian-based and rooted in biblical inspiration?
‘Built on Christian values, but it’s for everyone—Muslims…’ “She’s on to something. I’m guessing drugs,” someone commented.
For some people, that’s where the messaging started to feel less like a vision from the Holy Spirit and more like a strategy to sell her wigs.
ALSO READ: Kenyan Women Don’t Obsess Over Wigs: Comparing Kenyan vs. Nigerian Beauty Standards
Conclusion
Religion in Nigeria isn’t private but public, and once something is public, it becomes fair game for commentary. For now, Wigvon has done one thing successfully: it has people talking. Whether that conversation translates to sales is another matter entirely.
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