When Bimbo Ademoye and Timini Egbuson are in a room together, the line between ‘on-screen chemistry’ and ‘real-life goals’ usually disappears.
In a now-viral video, Bimbo jokingly announced that she would only agree to marry Timini if his new film, ‘Love and New Notes,’ hits ₦500 million at the box office. Then she raised the stakes: adding childbearing to the picture if the movie crosses ₦1 billion.
While it was a funny moment for those in the room, the reactions online have been split.
Just weeks ago, there were stories of Bimbo’s alleged split from media personality VJ Adams. While neither has publicly addressed the situation in detail, fans have been watching closely.
At the same time, her long-standing on-screen chemistry with Timini has always sparked “shipping.” This playful condition just poured fuel on an already curious fire.
Some fans are thrilled, while others are sceptical and questioning boundaries. Is it harmless banter between friends promoting a film? Or is this a sign that Nollywood’s marketing playbook is evolving to prioritise personal connection?
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Bimbo Ademoye and Timini vs Movie Promotion

Nollywood promotion has changed. Billboards and press tours are no longer enough. Now, with attention spans reportedly shorter than ever, actors are expected to do more than act. They must find ways to sell.
From TikTok dances to viral interview moments, these Nollywood stars are now their own marketing strategy.
We’ve seen debates before. Kunle Afolayan and others have questioned dancing as promo. Meanwhile, Funke Akindele has built a box office empire partly on aggressive, personality-driven marketing.
It may now seem as though the two options are to shout in the market square or risk empty cinemas.
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The question remains, if ‘Love and New Notes’ actually hits those numbers will fans hold her to it, or will they simply accept it as another masterclass in box office promotion?

In Bimbo Ademoye and Timini’s case, romance and speculation sell. But when marketing leans into personal lives (especially amid breakup rumours) the lines between strategy and reality may become blurred.
For now, it’s laughter, banter, and promo.